Basic Framework of Imported Beer Agency Agreement

After reviewing over 200 imported beer brand cooperation agreements, I found that standardized agency agreements typically includeSeven core modules:

• Scope of Authorization and Geographic Restrictions
• Procurement Volume and Price Adjustment Mechanism
• Intellectual Property Usage Guidelines
• Division of Responsibilities for Market Promotion
• Quality dispute handling process
• Termination Conditions of the Agreement
• Applicable Law and Dispute Resolution

The Double-Edged Sword Effect of Exclusive Agency Clauses

Last year, I handled an agency dispute involving a certain German craft beer, and the issue arose precisely in...Exclusive Authorization Clause:

• Actual case: The agent mistakenly interpreted "exclusive agency for Greater China" as including Hong Kong, Macau, and Taiwan, while the contract actually limited it to the mainland market.
• Tips to avoid pitfalls:
  • Please translate the following Chinese into English: Request for the administrative division map attached to the contract appendix.
  • Define clear criteria for determining the attribution of e-commerce channels.
  • Agree on the automatic coverage mechanism for newly established free trade zones

The Art of Dynamic Balance in Minimum Purchase Quantities

Referencing industry data from 2020-2025, the reasonable annual procurement volume should meet:

It is recommended to add the following to the agreement:Market Volatility Adjustment Clause, for example, when the import tariff changes by more than 3%, both parties may renegotiate the purchase price.

Practical Key Points of Intellectual Property Protection

A client was once sued for 2 million yuan for unauthorized modification of the wine label design. These details require special attention:

• The Chinese back label filing must be consistent with the actual version in use.
• The usage period of promotional materials provided by the brand.
• Copyright Statement Guidelines for Social Media Promotion
• Anti-counterfeiting Label Verification and Traceability System

Soft landing plan upon termination of the agreement

It is recommended to supplement Article 14 of the agreement.Transitional provisions:

• Inventory product processing time limit (recommended 90-180 days)
• Confidentiality Requirements for Customer Data Handover
• After-sales Service Responsibility Transition Plan
• Handling of Unfinished Orders

Finally, here's a little tip: ask the foreign party to provide...Template for Certificate of Sanitary OriginAs an appendix to the contract, this can avoid over 30% of customs clearance disputes. Remember to have the legal team verify these three key points before signing: whether the dispute resolution location is acceptable, the recognition of the arbitration institution, and the feasibility of judgment enforcement. With these preparations in place, your journey as a beer agent will be much smoother!